If you’re working from home and looking to move more of your business online as you adapt to reduced face-to-face customer dealing, one of the best things you can do is refresh your website.
This probably isn’t the time for a complete website makeover, but there are small improvements you can make which will help increase your ranking on Google and boost customer interaction and sales.
Here are my top 5 tips to pump up your online business
A website that looks dated or too cluttered or takes too long to scroll through or too many clicks to get where they want to go will lose you customers.
And, here’s the thing that many business owners don’t really get about their website. It’s not about you! Your website is for your customers. The information they want to find is probably not the same as the information you want to tell them. You need to think from your customer’s point of view. Do they care that you’ve been trading since 1986 or that you won the Durham Small Business of the Year in 1992? Probably not. Be clear on your messaging, know your brand voice and talk to your customers in a way that really connects with them, their interests and their concerns. These first five steps will go a long way to helping you achieve that.
N.B. A good content designer can help with this. By taking the analytics from your site to build a picture of your client base, coupled with an understanding of the UX, adding a knack with SEO, a knowledge of brand marketing and a great turn of phrase they (I !) can help you build content for your website and social media channels that will grow your audience, their engagement and your sales.