If you’re working from home and looking to move more of your business online as you adapt to reduced face-to-face customer dealing, one of the best things you can do is refresh your website.
This probably isn’t the time for a complete website makeover, but there are small improvements you can make which will help increase your ranking on Google and boost customer interaction and sales.
Here are my top 5 tips to pump up your online business
A website that looks dated or too cluttered or takes too long to scroll through or too many clicks to get where they want to go will lose you customers.
And, here’s the thing that many business owners don’t really get about their website. It’s not about you! Your website is for your customers. The information they want to find is probably not the same as the information you want to tell them. You need to think from your customer’s point of view. Do they care that you’ve been trading since 1986 or that you won the Durham Small Business of the Year in 1992? Probably not. Be clear on your messaging, know your brand voice and talk to your customers in a way that really connects with them, their interests and their concerns. These first five steps will go a long way to helping you achieve that.
N.B. A good content designer can help with this. By taking the analytics from your site to build a picture of your client base, coupled with an understanding of the UX, adding a knack with SEO, a knowledge of brand marketing and a great turn of phrase they (I !) can help you build content for your website and social media channels that will grow your audience, their engagement and your sales.
I'm an only child who has no problem with my own company and as a freelance copywriter and journalist I’ve spent years working alone at my desk with just the Daily Politics and News at 1 for company and it doesn’t bother me at all, but a lot of people struggle to work from home.
Office working brings companionship, morale-boosting chatter, quick and easy organisational updates, dynamic team-working and a strong sense of being part of a brand identity or company ethos.
Working at home alone can feel isolating. People lose touch with their team mates, can struggle to focus on tasks and become easily distracted: not putting their usual hours in; or equally not having the clear 9 to 5.30 hours in the office, can find it hard to switch off.
Team efficiency can soon start to slip and people lose their touchpoint with that vital sense of belonging to or being part of a larger entity; the brand voice and communal drive to contribute to the wider organisation can quickly disappear.
With social anxiety high and many staff already battling stress or other mental health issues, communication is more important than ever. But pitching it at the right level is critical. Too many messages become irritating, not enough can leave people feeling disconnected.
For years I’ve been part of teams while also working sometimes from home, so here are my top tips for helping staff feel they’re still part of their team and your organisation, even if they’re working in isolation.